🖐️ Welcome! I Am Gianfranco Toti
Sr. Product Designer
Sr. Product Designer
Designing scalable products for complex systems and growing teams
Designing scalable products for complex systems and growing teams
About Me
I help teams build complex products that actually work at scale
10+
Years of Expierice
I've had the privilege of collaborating with a diverse range of companies, including major players like Apple, Walmart, and Tesla, among others, to enhance user experiences.
5+
Years in Design Leadership
Leading end-to-end initiatives, mentoring designers, and partnering with product and engineering teams to deliver scalable, high-quality experiences.
20+
Design Systems & Platforms
Building cross-platform design systems, internal tools, and workflows for mobile, web, and browser extensions used by high-growth and enterprise teams.
My Work
Some Selected Pieces for you
Transforming the way Mexicans experience cinema
Date: 3/2025
Cinepolis
B2C
Large-Scale Systems
Mobile Experience
Transforming the way Mexicans experience cinema
B2C
Large-Scale Systems
Mobile Experience
Transforming the way Mexicans experience cinema
B2C
Large-Scale Systems
Mobile Experience
Designing a Social-First List & Discovery System for Streaming Users
Date: 3/2025
Viewfinder by Promptu
Content Discovery
Product Strategy
Consumer App (B2C)
Designing a Social-First List & Discovery System for Streaming Users
Content Discovery
Product Strategy
Consumer App (B2C)
Designing a Social-First List & Discovery System for Streaming Users
Content Discovery
Product Strategy
Consumer App (B2C)
Designing for an Agnostic System at Scale
Date: 3/2025
Asset Panda
B2B SaaS
Modular UX Systems
Operational Workflows
Designing for an Agnostic System at Scale
B2B SaaS
Modular UX Systems
Operational Workflows
Designing for an Agnostic System at Scale
B2B SaaS
Modular UX Systems
Operational Workflows
Coming soon...
Designing a Social-First Music Discovery Experience
Designing a Social-First Music Discovery Experience
UI/UX
UI/UX
UI/UX
SaaS
SaaS
SaaS
B2C
B2C
B2C
Coming soon...
Designing a Flexible Student Work Marketplace
Designing a Flexible Student Work Marketplace
UI/UX
UI/UX
UI/UX
SaaS
SaaS
SaaS
B2C
B2C
B2C
Coming soon...
From Search to Ownership: Designing the Real Estate Journey
From Search to Ownership: Designing the Real Estate Journey
UI/UX
UI/UX
UI/UX
SaaS
SaaS
SaaS
B2C
B2C
B2C
Comments Around The World
Comments Around The World
I help teams build complex products that actually work at scale
From startups to established brands, seamless design process.
Honestly a gem
It was so fantastic working with Gian! He was so communicative, calm, cool, and collected. He responds so well to all my requests. He is a breeze to work with. I highly highly recommend him. He was prompt, on time, and had great creative direction. He is very experienced and knows a lot about design, especially user experience. He is polite and very nice to work with over all. Honestly a gem, I will be working with him again
Diana panich
Peek Co
Highly recommended for web design and SEO
Working on the design of our new mobile app with Gianfranco was a pleasure. His predisposition, attention to detail, flexibility, and technical ability made the project look easy and flow very efficient. We highly recommend working with him.
Gabriel Gauna
Spin app
Exemplary UX Delight
Engaging with Gian was an absolute pleasure! The delivery was not only punctual but also managed to surpass my expectations. The meticulous attention to detail and the fabulous job done have left a lasting impression, making this a standout experience in UX excellence
Andrew Thompson
Tasty Hasty
Highly recommended for MVP product design
Gianfranco helped us reimagine our product improvement. He was able to rework our user flows and improve our ideas around what we wanted to do with the new web app. Not only that, but also adapting these designs to mobile has been really easy. We worked together for almost 1 year and it has been a pleasure.
Marlind Tako
Assset Panda
Seamless Collaboration A UI Designer Who Exceeded Expectations!
Working with Gian was a breeze—easy to collaborate with and incredibly understanding. Gian demonstrated a unique ability to handle a project that I believed might be challenging for most UI designers to comprehend. I'm delighted with my decision to choose Gian, as the outcome surpassed my expectations, proving their exceptional skills and deep understanding of UI design
Amrhe Minott
Jamaar AKK
Elevating Projects and Redefining Collaboration
Your work as a UI/UX designer over the past three months has been commendable. Your expertise in creating visually appealing interfaces has contributed to the success of our projects. Your strong skills in UI design, combined with your understanding of user experience principles, have resulted in intuitive and engaging designs. Your proficiency in working with Figma has been invaluable in bringing our designs to life. It has been a pleasure collaborating with you, and I appreciate the valuable contributions you’ve made to our team. Keep up the great work
Azar Afif
Viewfinder
Highly recommended for MVP product design
Gianfranco helped us reimagine our product improvement. He was able to rework our user flows and improve our ideas around what we wanted to do with the new web app. Not only that, but also adapting these designs to mobile has been really easy. We worked together for almost 1 year and it has been a pleasure.
Marlind Tako
Lead Product
Honestly a gem
It was so fantastic working with Gian! He was so communicative, calm, cool, and collected. He responds so well to all my requests. He is a breeze to work with. I highly highly recommend him. He was prompt, on time, and had great creative direction. He is very experienced and knows a lot about design, especially user experience.
Diana pa
CEO
Exemplary UX Delight
Engaging with Gian was an absolute pleasure! The delivery was not only punctual but also managed to surpass my expectations. The meticulous attention to detail and the fabulous job done have left a lasting impression, making this a standout experience in UX excellence
Andrew Thompson
CEO
Highly recommended for MVP product design
Gianfranco helped us reimagine our product improvement. He was able to rework our user flows and improve our ideas around what we wanted to do with the new web app. Not only that, but also adapting these designs to mobile has been really easy. We worked together for almost 1 year and it has been a pleasure.
Marlind Tako
Lead Product
Honestly a gem
It was so fantastic working with Gian! He was so communicative, calm, cool, and collected. He responds so well to all my requests. He is a breeze to work with. I highly highly recommend him. He was prompt, on time, and had great creative direction. He is very experienced and knows a lot about design, especially user experience.
Diana pa
CEO
Exemplary UX Delight
Engaging with Gian was an absolute pleasure! The delivery was not only punctual but also managed to surpass my expectations. The meticulous attention to detail and the fabulous job done have left a lasting impression, making this a standout experience in UX excellence
Andrew Thompson
CEO
Highly recommended for MVP product design
Gianfranco helped us reimagine our product improvement. He was able to rework our user flows and improve our ideas around what we wanted to do with the new web app. Not only that, but also adapting these designs to mobile has been really easy. We worked together for almost 1 year and it has been a pleasure.
Marlind Tako
Lead Product
Honestly a gem
It was so fantastic working with Gian! He was so communicative, calm, cool, and collected. He responds so well to all my requests. He is a breeze to work with. I highly highly recommend him. He was prompt, on time, and had great creative direction. He is very experienced and knows a lot about design, especially user experience.
Diana pa
CEO
Exemplary UX Delight
Engaging with Gian was an absolute pleasure! The delivery was not only punctual but also managed to surpass my expectations. The meticulous attention to detail and the fabulous job done have left a lasting impression, making this a standout experience in UX excellence
Andrew Thompson
CEO
Highly recommended for MVP product design
Gianfranco helped us reimagine our product improvement. He was able to rework our user flows and improve our ideas around what we wanted to do with the new web app. Not only that, but also adapting these designs to mobile has been really easy. We worked together for almost 1 year and it has been a pleasure.
Marlind Tako
Lead Product
Honestly a gem
It was so fantastic working with Gian! He was so communicative, calm, cool, and collected. He responds so well to all my requests. He is a breeze to work with. I highly highly recommend him. He was prompt, on time, and had great creative direction. He is very experienced and knows a lot about design, especially user experience.
Diana pa
CEO
Exemplary UX Delight
Engaging with Gian was an absolute pleasure! The delivery was not only punctual but also managed to surpass my expectations. The meticulous attention to detail and the fabulous job done have left a lasting impression, making this a standout experience in UX excellence
Andrew Thompson
CEO
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LET'S TALK
Let’s make your
Product shine
Premium web design, development, and SEO services to help your business stand out.
LET'S TALK
Let’s make your
Product shine
Premium web design, development, and SEO services to help your business stand out.