The absence of a clear and simple design made it challenging for users to navigate and engage with the platform. Additionally, the lack of visual consistency created a sense of disorientation for users.

To achieve our goal, we aimed to create a modern and sleek website design that improved user experience, increased engagement, and better reflected the brand's identity. Our team worked closely with the client to ensure that every aspect of the website aligned with their vision and business objectives.

By conducting thorough research and live user testing, both in-person and remotely through tools such as Maze, I effectively refined the user flow for rental and sharing processes. This optimization not only resulted in a seamlessly enhanced user experience but also ensured a smoother journey for all users by adhering to accessibility guidelines and implementing best practices.