The absence of a unified design system and guidelines led to an inconsistent user experience and a weakened brand visual impact. Merging products and functionalities across different teams underscored the imperative for a comprehensive web/app redesign to foster cohesiveness and elevate overall performance

The goal of this UX task is to enhance functionalities, streamline the user experience (UX), and optimize the user interface (UI) to emphasize the value of utilizing our digital channels for purchasing tickets and food & beverage (F&B). The objective is to replicate the seamless and comprehensive experience users enjoy in our physical cinemas within the digital realm

The outcome is a seamless transition between mobile and desktop, coupled with an enhanced UI that significantly improves the overall user experience. This, in turn, simplifies the development process for developers, thanks to the implementation of a unified design system